Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

@article{brauner2018-lets-talk,
  title   = {Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach},
  author  = {Offermann-van Heek, Julia and Brauner, Philipp and Ziefle, Martina},
  journal = {Sensors},
  year    = {2018},
  doi     = {10.3390/s18093152},
}